eCommerce Case Study

How Tookary Scaled Sales via Custom eCommerce & Mobile Apps

Moving beyond the limitations of WordPress WooCommerce, Tookary required a robust, custom-built engine to handle complex inventory logic and native mobile apps. We delivered an end-to-end ecosystem that automates pricing, tracks customers, and manages high-volume stock with precision.

Custom ERP Integration Native App Development
Tookary Custom Dashboard

The Shift

WooCommerce → Custom Engine

Platforms

Web, Android & iOS

Automation

Inventory & Rate Adjuster

Breaking the WooCommerce Ceiling

Tookary's business model relied on high-frequency stock updates and complex pricing rules that WooCommerce plugins simply couldn't handle without crashing. They needed a system that could "think" and adjust rates dynamically while keeping years of old customer data intact.

WooCommerce performance lag with high inventory volumes
Inability to auto-adjust rates based on daily stock fluctuations
Complex legacy data (old records/sales) slowing down the DB
Restricted discount logic that didn't support custom sales rules
Generic mobile experience lacking native Android/iOS performance
Manual inventory sync causing stock-out and over-selling errors

Custom Build Results

Intelligent Inventory & Global Reach

Automated Rate Adjuster

Custom algorithm that calculates and updates selling prices based on yesterday vs. today's stock levels and purchase rates.

Native Mobile Ecosystem

High-performance Android and iOS apps built to provide a seamless, lightning-fast shopping experience.

Data Heritage Migration

Successful import of years of legacy customer data, order history, and discount records without downtime.

Core System Architecture

Inventory Engine

Controls stock movement, purchase records, product availability, and real-time quantity changes.

Dynamic Rate Scaler

Updates selling rates through automated stock and purchase-price calculations.

Legacy Data Importer

Migrates old orders, customers, discounts, and sales history into the new platform.

Android App

Native mobile shopping experience built for speed, repeat customers, and smoother checkout.

iOS App

Optimized Apple-device app flow connected with product, customer, and order APIs.

Discount Matrix

Handles custom discount rules, customer offers, and sales logic beyond WooCommerce limits.

Customer API

Connects customer profiles, order tracking, loyalty activity, and app sessions.

Sales Analytics

Gives the admin team live visibility into orders, inventory, and revenue trends.

Stock Alerts

Flags low-stock risk, overselling issues, and product availability gaps earlier.

Custom Admin ERP

Central dashboard for products, pricing, customers, sales, discounts, and operations.

Fast Search

Improves product discovery across large catalogues and frequently changing stock.

Loyalty Logic

Supports repeat-purchase journeys, customer tiers, and business-specific retention rules.

↑ 65%

Mobile Sales Increase

100k+

Records Migrated

Automated

Pricing Engine

Native

iOS & Android

Outgrown WooCommerce?

If your eCommerce business requires complex logic, custom inventory rules, and high-performance native apps, it's time to build a solution that works for you, not against you.